Increase Organic Reach & Get More Likes on Facebook
If you have a Facebook page for your business, you know the pain of posting an update to your wall and watching it get minimal engagement. This is due to the overall organic reach of Facebook page posts, which has been on a steady decline for the last couple of years. Fortunately, there are a few things you can do to get more organic reach on Facebook.
1. Show your fans how to get your Facebook page updates.
Once people like your page on Facebook, they have two options to help them see your updates. When they hover over the Liked button, they can choose to Get Notifications or See First to see your updates at the top of their news feed.
You can encourage your new Facebook fans to do this by pinning a post to the top of your page like this. Use the dropdown arrow at the top right of the update to pin it to the top of your page so visitors to your page will see it first.
You can also use the Boost Post button to make sure the post reaches your other fans through Facebook Ads by targeting people who like your page.
Hopefully this will result in more of your fans seeing more of your updates.
2. Utilize your personal profile.
Facebook lets you to open your personal profile up to followers by configuring your Followers settings. This will allow people to follow your public updates without having to connect with you as a friend.
Alternatively, when someone sends you a friend request, Facebook will automatically have them follow you, so even if you don’t accept the request, they will start seeing your public updates in their news feed. Once you have followers, you can start sharing posts from your Facebook page to your personal profile. This will boost your Facebook page post reach and engagement as a whole.
3. Start a Facebook group.
If you are a member of a Facebook group, you have likely noticed that group posts appear often in the news feed. Hence, if you start a Facebook group for your business, you will have the ability to appear in your member’s news feeds more often.
The key difference between Facebook groups and Facebook pages is discussion. The type of group you create will be based on what your business to offer. Here are some ideas to get you going.
- An inbound marketing software company could create groups for inbound marketing, inbound marketing specifically for their software users, and software user support.
- A veterinarian could create groups for pet health, pet owners in their location, or patients of their clinic.
- An outdoor supply retail store could create groups for specific outdoor activities or customers of their store.
Since you can create multiple groups, you have the option of creating groups that have can introduce new people to your business, build a community for your current customers, and support your current customers with the products or services you have to offer.
Don’t be discouraged by low organic reach on Facebook. Instead, try new avenues to increase organic reach amongst your fans and reach new people with your business messaging.